Facebook Login Information for Everyone - Apphire.com

There are several ways to advertise a Facebook application. This can be done through mass e-mail lists, word-of-mouth, submitting the application to the Facebook depository, rallying a “street team” of friends and application users to spread the word about the application through forum discussions, notes, blog entries, etc.. There are also third-party companies, such as Payperpost, which pays bloggers to write posts and do advertising for certain companies, products, or ideals. The main theme in advertising is simply telling people.

The first mistake one can make with advertising is putting themselves in a place where they are considered spammers. Sending e-mails out to people who have not given permission, or posting on forum discussion boards where the application has no relevance to the discussion is a sure fire way to get people to avoid using the application. If one is labeled as a spammer, or the product is given a reputation of being promoted by internet trolls then no one is going to use it. It could be the best, most outstanding application known to Facebook, but the spam tag can be a kill to any great idea.

The best way to advertise is to make a great Facebook application and then encourage others to tell their friends. Start with getting one’s own friends to use it, give feedback on the application, get them involved in the process. If one feels like they are personally involved, they are going to do whatever they can to ensure the application’s success. When people offer suggestions, report bugs, or give ideas, listen to those ideas and implement as needed. Be available. While an application may not be outstanding when it is first released, if the developer is accessible to the public, listens to ideas, tries to implement those ideas, etc., then a following is going to begin just from that. It’s not always about the application itself, but about the people and ideas behind that application.