People still don’t get Facebook!
Most of my time that I spend talking to a potential client is divided between two different subjects. First I have to get a grasp of what they are looking for in an app. You know get some specs, feel out their expectations, educate them about the facebook environment. The other subject I have to cover is how facebook is different then the normal internet and therefore you have to take conventional proven internet concepts out of your plans and think differently in regartds to a facebook app.
I have been following Ed Dale for a good while now as he was a instructor when I was in StomperNet. The one thing I always like about him was his ability to switch gears very quickly. He sold his internet business for millions and instead of just starting over with the same concept like most people would do, he started making more money in a different avenue. He is very good with Internet Marketing, but understands that Internet Marketing is not going to work on Facebook at this particular stage. Sure things might change as Facebook matures, but right now if you throw up a squeeze page or try to get someone to become a lead for you in the ways of internet marketers, you will probrably fail miserably.
Ed posted a great video called “To Market Facebook You Have To Get Facebook“, which is a great video about how you need to understand the landscape of Facebook and not just assume because you have had some success in doing things on the internet you will have the same level of success by doing the same things on Facebook.
I posted a comment to Ed’s video saying how I completely agree with what he is saying and how I have to spend time explaining this concept to potential clients. Well, someone contacted me in regards to developing facebook applications for them. They said they saw my post on Ed’s video and wanted to discuss our services. I assumed (you know what that means) that because this person had watched the video they understood that you had to change your thinking about the facebook community.
My assumption was dead wrong and just proves how people sometimes don’t get Facebook. This person is an IM, and he wanted to talk to me about teaming up to create some great, “Ninja style apps” that fed people to his Aweber Email list. I told him that this was not that good of an idea because people are hesitant to give up their email addresses on Facebook. He said yeah, but with these “Ninja style apps” they wouldn’t even realize they were doing it. At this point I realized that he just Didn’t get Facebook. He continued to discuss all of the ways that he wanted to take conventional internet marketing and move it to Facebook. Eventually I informed him that this was not really possible as Facebook is starting to kill the Spam Apps and that since they control the keys to the castle, then his plans are not really likely to happen.
So, thanks Ed for trying to educate people, and hopefully the message will resonate with some people.
Troy
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