Facebook Advertising Primer Part 2.
We previously looked at Facebook advertising and will now continue the discussion with a real world example.
Let’s take a look at real world examples of this. As a computer user and tinkerer, I am always trying to learn about how to do different things with the internet and technology. If, for instance, I am trying to learn how to build my own webpages and I need to choose between a web host which offers me step-by-step help with setting up my host, figuring out HTML or drag-in-drop programs, assists with me buying a domain name and setting up a DNS or a company which says “We’ll hold your files, but you have to figure out the rest on your own”, who am I most likely to go with? In order for starting application, companies, service providers to begin attracting customers they have to go “above and beyond” the call of duty. Sure, a more experienced computer user might not want to get phone calls from the customer service reps of the company they’re using, because it’s a pain to deal with them and answer 20 questions when the computer user only wants to be left alone to create their masterpiece. However, those types of users are likely not interested in one’s application anyway because they can write their own and fine tune it to their own needs.
In order to advertise for one’s Facebook application, start with a small loyal base and let them do the work for you. Be available for the new comers and old, and remember that the human connection behind the Facebook application is going to get more followers than a killer application itself.